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Strategic Plan
NAACP Strategic Plan
Game Changers for the 21st Century

For more than a century the National Association for the Advancement of Colored People has worked to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination. Inspired by the force and commitment of The Call of 1909, which denounced the growing oppression of people of color and mobilized thousands to work to bring this discrimination to an end, the NAACP seeks to establish a strategic direction as it embarks on developing The New Call for the 21st Century.

In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future,
and setting organizational goals that would focus its work for the 21st Century.

The six NAACP Game Changers below address the major areas of inequality facing African Americans that are the
focus of the NAACP’s work.

Economic Sustainability
A chance to live the American Dream for all

Every person will have equal opportunity to achieve economic success, sustainability, and financial security.

Education
A free, high-quality, public education for all

Every child will receive a free, high quality, equitably-funded, public pre-K and K-12 education followed by diverse opportunities for accessible, affordable vocational or university education.

Health
Health equality for all Americans including a healthy life and high-quality health care

Everyone will have equal access to affordable, high-quality health care, and racially disparate health outcomes will end.

Public Safety and Criminal Justice
Equitable dispensation of justice for all

Disproportionate incarceration, racially motivated policing strategies, and racially biased, discriminatory, and mandatory minimum sentencing will end. Incarceration will be greatly reduced and communities will be safer. The death penalty will be abolished at the state and federal level, as well as in the military.

Voting Rights and
Political Representation
Protect and enhance voting rights and fair representation

Every American will have free, open, equal, and protected access to the vote and fair representation at all levels of the political process. By protecting democracy, enhancing equity, and increasing democratic participation and civic engagement, African Americans will be proportionally elected to political office.

Expanding Youth and Young Adult Engagement

The NAACP is expanding the presence of youth consciousness in every aspect of the Association through significant attention to expanding engagement with key age demographic (1979 and after). Young adult engagement will be key in policy research, development and advocacy on all levels. Greater support is being made to enhance the capacity of local units to recruit, engage, train and retain young adults. Innovative approaches are being taken on young adult membership and program engagement.

Making these game changers a reality will require all of us working together Nationally, Statewide, and locally to bring the game changers to fruition in our communities. Under the National Leadership these programs provide NAACP units with clear messages regarding these strategies and aims for implementation to meet the needs of their community and move it to action. 

The National Association Staff will work closely with units, providing training, support, and expertise on the Game Changers
and will periodically review work plans to ensure alignment with local needs.